Which Marketing Technique Should You Use?

Marketing-Umbrella-DiagramSo you have a business and you want to get it to market, which of the many marketing techniques should you use? One, two, All?

The answer really depends on your offering. Obviously, you would already have used the brand and design aspect to create your business logo and company identity. You have conducted your market research to determine your target audience and demographics. So what next depends on the type of product or service that you are offering.

For example:

If you have a physical product that needs to be seen, touched or tasted to showcase its best quality, then you will need a physical retail store or space.  Be it a quaint little shop on the street level, or a modern see all shop space or within a shopping mall, the choices are endless. However  to find the best location, you would need to do a lot of…

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